In the world of luxury, few brands can legitimately claim mastery over two completely distinct disciplines. Most houses are either dedicated watchmakers that occasionally produce jewelry, or jewelers that occasionally produce watches. Chopard is the rare exception.
Founded in 1860 by Louis-Ulysse Chopard in the small Swiss village of Sonvilier, the brand began by focusing on ultra-precise pocket watches and chronometers. However, after being acquired by the Scheufele family (a German dynasty of goldsmiths and jewelers) in 1963, Chopard developed a brilliant, dual-sided identity. Today, they are equally respected for their haute horlogerie (fine watchmaking) and their haute joaillerie (high jewelry).
For collectors and retailers navigating the estate jewelry and watch market, understanding this dual heritage is the key to valuing pre-owned Chopard pieces.
A Commitment to Ethics and Craftsmanship
Chopard stands out in the modern luxury landscape for its fierce independence and commitment to sustainability. They are one of the few major houses that still smelt their own gold, allowing them to control the quality and the ethics of their supply chain. Since 2018, Chopard has used 100% ethical gold across all its watch and jewelry collections.
This dedication to quality extends to their manufacturing. Whether it is setting flawless diamonds into a red-carpet necklace or hand-finishing a complex mechanical watch movement in their Fleurier manufacture, Chopard maintains an incredibly high standard of in-house production.
Trading Estate Chopard
Because they excel in both jewelry and watches, Chopard represents a highly versatile and liquid category in the secondary luxury market.
At Bluestone Trading Company in Lyndhurst, Ohio, we frequently evaluate both sides of the Chopard catalog. When a vintage Chopard watch or a piece of estate Chopard jewelry crosses our desks, our G.I.A.-accredited experts know how to authenticate the brand’s specific, heavy gold work and evaluate the quality of their signature floating diamonds. We help our pawn shop and retail partners navigate this diverse catalog, ensuring they can confidently buy, price, and sell these magnificent Swiss creations.
For all your diamond and estate jewelry needs, call or text us at 440-442-7280. You can also call toll-free at 888-800-BLUE.