H. W. Beattie and Sons, Cleveland’s Fine Jewelry History A groove worn into the floor of the historical Cleveland Arcade tells a story of shoppers stopped in their tracks over the decades. What would halt the procession of shoppers and the city’s flow of sidewalk traffic so abruptly? A display of jewels centered in the…
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After creating social media accounts for your business, it's time to get strategic with your posting. Make sure that your posts help you build an audience!
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Trading Tip of the Week As your business transitions to cater to the online market, an Instagram account is an important tool to take advantage of to showcase your jewelry. With over one billion users, it is one of the largest social media platforms in the world. To start creating an Instagram business account, you…
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Learn how to build Facebook reviews using our Trading Tip of the week. Reviews are an important part of building your online presence!
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Creating a Facebook Page – Trading Tip of The Week Nearly 2 billion people access Facebook daily, making it the most accessed social media network. Getting out there can be scary, but creating an interactive, fun, and engaging Facebook Business Page is a great way to interact with customers and is relatively simple. All you…
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Word of mouth is still a great reference tool to build awareness of your store. However, it should not be the only way that prospective customers can gauge your business’s reputation. Our Trading Tip of the Week focuses on how your business can take small steps to increase your Google reviews.
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As our industry trends toward more of a digital market, brick and mortar store owners have been faced with a seemingly massive challenge. How do you sell to customers who aren't in your store? We offer tips on how to best optimize your google business listing to bring customers to your online store.
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