Jewelry Photography Tips
With these quick jewelry photography tips and a little practice, you'll be taking great photos your customers will love in no time!
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Trading Tip: Understanding a GIA Grading Report
Here we have outlined some of the most important parts of a GIA diamond grading report, and why they matter when buying and selling diamonds.
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H. W. Beattie and Sons, Cleveland’s Fine Jewelry History
H. W. Beattie and Sons, Cleveland’s Fine Jewelry History A groove worn into the floor of the historical Cleveland Arcade tells a story of shoppers stopped in their tracks over the decades. What would halt the procession of shoppers and the city’s flow of sidewalk traffic so abruptly? A display of jewels centered in the…
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Facebook Live Jewelry Sales
Facebook Live Jewelry Sales You may have noticed when scrolling through your Facebook newsfeed people posting live videos and asking for interactions from their viewers. These Facebook Live events are becoming the new way to have sales and create a buzz about your store on social media. It’s a great platform to generate sales through…
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3 Ways to Build an Email List
3 Ways to Build an Email List Email marketing is a rewarding tactic to use in your advertising strategy. You can use email marketing to send updates about your store, news about upcoming sales and even Happy Holiday wishes to your previous and potential customers. A monthly, bi-weekly, or weekly newsletter is an opportunity to…
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Building an Audience on Social Media
After creating social media accounts for your business, it's time to get strategic with your posting. Make sure that your posts help you build an audience!
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Creating a Business Instagram Account
Trading Tip of the Week As your business transitions to cater to the online market, an Instagram account is an important tool to take advantage of to showcase your jewelry. With over one billion users, it is one of the largest social media platforms in the world. To start creating an Instagram business account, you…
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Building Facebook Reviews
Learn how to build Facebook reviews using our Trading Tip of the week. Reviews are an important part of building your online presence!
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Creating a Facebook Page
Creating a Facebook Page – Trading Tip of The Week Nearly 2 billion people access Facebook daily, making it the most accessed social media network. Getting out there can be scary, but creating an interactive, fun, and engaging Facebook Business Page is a great way to interact with customers and is relatively simple. All you…
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Google Reviews – Trading Tip
Word of mouth is still a great reference tool to build awareness of your store. However, it should not be the only way that prospective customers can gauge your business’s reputation. Our Trading Tip of the Week focuses on how your business can take small steps to increase your Google reviews.
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