Facebook Live Jewelry Sales You may have noticed when scrolling through your Facebook newsfeed people posting live videos and asking for interactions from their viewers. These Facebook Live events are becoming the new way to have sales and create a buzz about your store on social media. It’s a great platform to generate sales through…
Identify opportunities to partner with local business owners to build community ties, promote each other’s business, and sell more jewelry!
Identify opportunities to partner with local business owners to build community ties, promote each other’s business, and sell more jewelry!
The unthinkable happens: a customer left you a 2-star review on google and complained publicly about a lack of service. What do you do next?
If you’re not familiar with “recycled” diamonds, but you like the idea of improving your margins and offering your customers top quality natural diamonds, read on. Recycled diamonds look and feel the same as natural, newly manufactured diamonds, but are typically available at a lower cost. In addition to saving money with recycled diamonds, you…
Trading Tip: Sell Jewelry Online using these SEO tips! Google is the most visited website WORLD WIDE. If you’re interested in how to make sure your business lands as a Google search result, keep reading. What is SEO? SEO is Search Engine Optimization or using strategic tactics so that you appear higher in online search…
Trading Tip: Use SEO to Sell at Every Opportunity! There are 6.9 BILLION Google searches a day worldwide, and over 25% of those searches originate in the U.S! This is the largest potential audience you will ever reach, as Google is the most visited website WORLDWIDE. If you’re interested in how to make sure your business reaches this audience,…
With these quick jewelry photography tips and a little practice, you’ll be taking great photos your customers will love in no time!
Here we have outlined some of the most important parts of a GIA diamond grading report, and why they matter when buying and selling diamonds.
H. W. Beattie and Sons, Cleveland’s Fine Jewelry History A groove worn into the floor of the historical Cleveland Arcade tells a story of shoppers stopped in their tracks over the decades. What would halt the procession of shoppers and the city’s flow of sidewalk traffic so abruptly? A display of jewels centered in the…
3 Ways to Build an Email List Email marketing is a rewarding tactic to use in your advertising strategy. You can use email marketing to send updates about your store, news about upcoming sales and even Happy Holiday wishes to your previous and potential customers. A monthly, bi-weekly, or weekly newsletter is an opportunity to…
After creating social media accounts for your business, it’s time to get strategic with your posting. Make sure that your posts help you build an audience!
Trading Tip of the Week As your business transitions to cater to the online market, an Instagram account is an important tool to take advantage of to showcase your jewelry. With over one billion users, it is one of the largest social media platforms in the world. To start creating an Instagram business account, you…
Learn how to build Facebook reviews using our Trading Tip of the week. Reviews are an important part of building your online presence!
Creating a Facebook Page – Trading Tip of The Week Nearly 2 billion people access Facebook daily, making it the most accessed social media network. Getting out there can be scary, but creating an interactive, fun, and engaging Facebook Business Page is a great way to interact with customers and is relatively simple. All you…
Word of mouth is still a great reference tool to build awareness of your store. However, it should not be the only way that prospective customers can gauge your business’s reputation. Our Trading Tip of the Week focuses on how your business can take small steps to increase your Google reviews.
As our industry trends toward more of a digital market, brick and mortar store owners have been faced with a seemingly massive challenge. How do you sell to customers who aren’t in your store? We offer tips on how to best optimize your google business listing to bring customers to your online store.
The FTC, the Jewelers Association, and Good Morning America have weighed in; lab-grown diamonds have made it into the jewelry market. As a diamond and estate jewelry expert, Bluestone Trading’s President, Ritchie Grampp Jr. knows that this is a topic every fine jewelry sales professional needs to be informed on. We are here to help. Below are…
Texas Association of Pawnbrokers Convention and Expo – Seminar – Diamond Fundamentals with a Hands-On Discovery into Lab-Grown Bluestone Trading will be exhibiting at the Texas Association of Pawnbrokers Convention and Expo ( T. A.P. ), at the Embassy Suites Energy Corridor in Houston Texas, on February 28th through March 1st of 2020. Not only…
Ritchie Grampp Jr., President of Bluestone Trading, is the son of RB Grampp Sr., and one of 8 siblings. He grew up on Cleveland’s East side in Gates Mills.
RB Grampp Sr., CEO, and founder of Bluestone Trading Company Inc., age 74, grew up in Pepper Pike, Ohio. He was an entrepreneur for as long as he can remember, from optimizing his paper route at 12 years old to starting Bluestone Trading, an international diamond wholesale organization that has grown to include his family.
Bluestone Trading is proud to announce its membership in the Diamond Manufacturers and Importers Association of America.
Bluestone Trading Company Inc. is now offering lab-grown diamond screening for free as a service to fine jewelry and diamond retailers, pawnshops, and probate, estate and trust attorneys nationally.
